Therapist turned educator: Online Course Creation

Andy reached out because he wanted to expand his business. He had a one on one private practice focused on three areas: couples therapy, men's therapy, and financial therapy, and he had a vision of building educational programs and courses around that work.

The goal was twofold. On the business side, it meant diversifying his income and creating new revenue streams beyond one on one sessions. But he also saw it as something bigger: a new entry point into therapy itself. So many people carry stigma around therapy, or simply can't afford one on one custom care. An educational offering gave people a way in, on their own terms.

Andy had three areas of real expertise and more than one vision for what this could become: a signature course, a set of mini workshops, or something else entirely. The scope and the content itself were still wide open.

We started with who he was: his knowledge, his expertise, his skill set, and where he wanted his business to go. Then we took all three of his subject areas into market research, since he really had three different potential client bases. That process showed us where the open space, the blue ocean, actually was for his expertise.

Financial therapy came out on top. It had the strongest opportunity for growth on the business side, and it was also the area Andy was most excited to pursue. We weighed it against the other options and settled there.

From financial therapy, we went another layer deeper. Andy had a vision for multiple courses down the road, but we needed a launching ground, one place to start that could expand into other topics later. More market research surfaced a handful of possible subject areas, and Andy chose the one he felt most driven toward.

Then came the design work: mapping the transformation, defining the end goal of the course, setting its scope and scale, and breaking it down lesson by lesson. Andy scripted the entire course himself. We walked through filming setup, options, and software, and he filmed it. From there it went to an editor, who compiled the footage into finished lessons and segments.

Alongside the course, we built a custom companion workbook, with worksheets and supplemental material that added real educational value, not just a transcript, and designed it to feel as good as it reads.

We built the whole thing out in Kajabi: the course hosting, the sales page, and the email marketing integration. Then we planned the launch alongside his social media expert, with SEO and Google Analytics support built in.

What we built is a six lesson mini course called Stop Fighting About Money, with a full companion workbook.

[Link to the sales page coming soon]

Given the scope of this project and where Andy's vision is headed, this one course has grown into a long term partnership. We now work together across his business strategy: his newsletter and email marketing, and the structure and pricing of his offerings, including how this course fits alongside everything else he offers.